Aspiring Dental has been caring for the Wānaka community and their smiles since 1984. However, with an increasingly competitive dental market, heightened customer expectations and a lack of brand distinction in the area, it was time for a much-needed refresh.
While still honouring its roots, we came up with a logo that brings together dentistry with the centrepiece of the brand (and Wānaka’s environment), Mount Aspiring. Symbolically, the tooth's roots represent dentistry as a foundation of community health and wellbeing, while the mountain represents the active lifestyle we live here in Wānaka. The wider brand puts a modern twist on something classic, emphasising community and the practice's long-standing history.
