Who’s Who?

Created by designer and art director, Holly Smith, Studio Who is a creative articulation of one of life’s great, big, never-ending questions: who are you?

Studio Who is the result of saying, “Yes!” to doing what we love and loving what we do. It’s the outcome of taking a risk - of stepping out on our own and creating work we’re genuinely proud of. Because our work shapes who we are. Just like the company we keep, the hobbies we throw our time into and the coffee we (may or may not) choose to drink.

For Holly, after starting out in the world of advertising, she found her niche in helping clients transform and elevate their brands by developing an intimate understanding of the ‘who’ at the core of their business.

Beyond the world of creative things, Holly has a particular interest in sustainability, self expression and generating authentic connections – and she endeavours to weave these into her work, as well as her day-to-day.