From a traditional stock exchange to a stock exchange reimagined. Catalist is transforming New Zealand’s capital markets, connecting everyday investors with New Zealand’s growing businesses. Different to a typical stock exchange, Catalist is designed specifically for SMEs, allowing investors to invest early on and businesses to raise capital with lower costs and lighter regulations.
Taking inspiration from stock market iconography and using halftone textures as a nod to the humble (or not so humble) banknote, we created a name, logo, brand and website which demonstrates the shake-up Catalist is giving everyday Kiwis and businesses in how they invest, list and trade.