Emojis are a global language - as well as a fun and fast way to communicate. Based around the desire to engage a younger demographic with Air New Zealand’s brand, we created Emoji Journey - an online interactive experience that allows people to search for holiday activities in New Zealand, using emojis.

This campaign won bronze at the 2018 Effies Awards in the Most Effective New Product or Service Category, was named in the Top 6 globally by Best Ads, and was quoted by Facebook as, “One of the best campaigns in the world this year [2018].”